In terms of customer relationship management (CRM) software, SugarCRM is arguably the most well-known brand, only being surpassed by Editors’ Choice winner Salesforce Sales Cloud Lightning Professional. Its 2004 premiere makes it one of the oldest, in large part.
Like Salesforce, SugarCRM is transitioning from a simple CRM to an all-encompassing platform for customer engagement that addresses features for marketing and customer support in addition to sales. On the negative side, SugarCRM is nearly as complicated to use and nearly as expensive as Salesforce, despite having features that aren’t quite as deep at the very high end (but they’re close).
SugarCRM stands out for being very customizable. SugarCRM is the most developer-oriented CRM we’ve studied thus far, with roots as an open-source project. With this CRM, developers are given facilities for changing each module, report, and portal in addition to an API.
Complexity is the compromise. SugarCRM is not an instant-access CRM. If you’re looking for something compact and straightforward, one of our CRMs with a stronger focus on small businesses, like Insightly, or a brand even smaller, like Salesflare, might be a much better choice.
ZOHO CRM, image 1
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