With Microsoft’s recent move to address allegedly discriminatory software licensing terms, Amazon and Google are seemingly unhappy . The competing businesses say the policy change undermines competition and may have an impact on the company’s cloud hosting services.

For about a year, Microsoft has been in discussions with representatives of various European cloud provider partners. Because of this, this company has identified an injustice in software license conditions that may harm competition in the cloud industry. According to a recent company announcement, Microsoft pledged to address this problem, and as of October 1, 2022, the adjustments will become effective. According to Microsoft, these modifications are intended to make their partners’ businesses more competitive and successful.

In the EU Policy blog, Microsoft’s President and Vice Chair, Brad Smith, stated: “As a significant technology supplier, we realize our duty to support a healthy competitive environment and the role that trusted local providers play in addressing customers’ technological demands.”

Advertisement Amazon is believed to be hurting competition in the cloud market, according to Google, Amazon, and Alibaba. The top cloud vendors have retaliated against Microsoft for its new rules. According to the Reuters article, Google, Amazon, and Alibaba have responded to the latest adjustments by accusing Microsoft of stifling competition and making it difficult for consumers to freely switch between platforms.

Instead of listening to its customers and reestablishing fair software licensing on the cloud for everyone, Microsoft is now doubling-down on the same damaging tactics by enacting even more restrictions in an unfair attempt to limit the competition it faces, an AWS representative told Reuters.

Marcus Jadotte, SVP of Government Relations at Google and said , The cloud promises fluid, adaptable computing without contractual lock-ins. Customers should be free to switch between platforms and select the technology that best suits their needs, not just Microsoft’s, he continued.

Advertisement These dissatisfied businesses argue that cloud service providers should concentrate on the benefits of their technologies rather than entangling their clients.


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