Google is working on a solution to get rid of the Discover feed from the Chrome for Android’s New Tab Page.

The New Tab Page in the mobile Chrome browser now features a search bar, links to your most visited websites, and two content feeds. The first is the standard Google Discover feed, which displays a list of items chosen for you by Google’s algorithms, and the second is the most recent posts from publications you’re Following in Chrome, a feature that is now available only on Android.

While some other cards will show below these, Chrome’s New Tab Page on the desktop is much simpler, focused on the shortcuts and search. a new flag (and an near identical one for iOS) will soon be available on the chrome:/flags page for individuals who yearn for a little more simplicity in their web browser.

feed elimination
allows for feed ablation.

The flag totally disables all Feeds from Chrome, including the Discover and Following feeds, despite the name’s peculiarity, to say the least. The flag does exactly what you’d expect it to do: it cleans up the New Tab Page. It’s already available for testing in Chrome Canary.

Prior to and Following What Google intends by making the Discover feed an optional component of the Chrome New Tab Page is currently unclear. Notably, the flag is receiving somewhat fast-tracked , and Chrome 103 is expected to release next month.

The main page of the Google Search app, Chrome’s New Tab Page, the leftmost page of Pixel Launcher, and the mobile version of are just a few of the various ways you may access Google Discover on your phone. A simple toggle for the Discover feed is also available in Chrome on iOS, thus the additional flag that is now also available there seems a little odd.

Do you prefer the Google Discover feed to be present in Chrome, or would you prefer to keep things uncluttered and straightforward? Tell us in the comments section.

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