With the United States as its primary market, Google has spent the greater part of a decade attempting to push the Pixel in the smartphone market. According to a recent report, Google appears to have finally cemented that position on the strength of the Pixel 6 series, with Q1 2022 witnessing a roughly 400% surge.
Market share for smartphones shipped in the United States and all of North America during Q1 2022 is broken down in a new report from Canalys . The market expanded by 4% overall under the weight of inflation.
No one was surprised when Apple dominated the market, increasing its share from the previous year by 6% to 51%. The corporation supplied just under 20 million devices, representing a 19% yearly gain in shipments. Strong sales of the iPhone 13 are mostly to blame for that result.
Samsung fell to 27% market share in second place after Apple despite 1% annual growth and 10.5 million units shipped. In the hole left by LG’s departure, Motorola, which is owned by Lenovo, witnessed a 56% growth to 4 million handsets shipped. It’s noteworthy to note that TCL shipped just 1.4 million units in Q1 2022, a significant decline of nearly 20%.
However, Google experienced the greatest growth. For the start of 2022, Google witnessed sales increase by nearly 400% year over year in the first full quarter after the debut of the Pixel 6. 1.2 million units were shipped by the corporation, compared to just 200,000 the year before. This places Google in a respectable fifth position, just ahead of TCL and the Pixel 6a series, whose focus on affordability may further increase sales. According to Canalys
With its extensive carrier presence and unprecedented investment in the Pixel brand, including both conventional advertising campaigns and a new NBA relationship, Google is actively pursuing market share. It concentrated on the Pixel 6 in the first quarter but plans to grow more in the second half of the year with the recently released Pixel 6a, Pixel Watch, and Pixel Buds in addition to the incoming flagship Pixel 7.
This occurs just a week after Google announced at I/O that in the few short months that the Pixel 6 series had been available, it has already outsold the Pixel 4 and Pixel 5 combined in terms of unit sales.
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