Google entered the top five selling smartphones in the UK for the first time in Q1 2022 thanks to the recent sales success of the Pixel 6 and Pixel 6 Pro.

Google has entered the top sales charts in the UK for the first time, according to a report from Francisco Jeronimo , associate vice president at research firm IDC, after delivering over 164,000 devices during Q1 2022. With 2.4 million and 1.6 million devices supplied within the same period, respectively, this recorded data still places Apple and Samsung at the very top of the charts.

Even though the UK has relatively low sales compared to the two largest global smartphone OEMs, as one of the most important European markets, Google’s Pixel 6 and Pixel 6 Pro sales have significantly impacted the overall charts. In the Q1 2022 sales rankings, HMD Global delivered 210,000 devices within the same time period to take third position, and Oppo shipped 205,000 units to take fourth place.

Pixel sales UK Q1 2022

Updated statistics as of May 30 to reflect adjustments based on an IDC report on sales for the first quarter of 2021.

The Pixel 6 and 6 Pro have assisted Google in considerably increasing UK sales from 80,000 units in Q1 2021 by over 110% to 163,000 units in Q1 2022 despite the absence of the Pixel 5a to support the low-end and the demise of the Pixel 4a. Given the lackluster response to the Pixel 5 and Pixel 4a 5G in late 2020 and the heightened marketing blitz in the area, it suggests that Google’s investment in the UK market generated some sort of return.

The Pixel series faces an uphill battle in direct competition with the iPhone and Galaxy series smartphones, as evidenced by its meager 3.3% market share in the UK. It’s important to note, though, that companies like OnePlus and Xiaomi, which are frequently hailed as competitors to the iPhone and Samsung flagships, have fallen short of the top five sales charts in the area.

The Pixel 6 series has undoubtedly gained ground on other brands in the UK market during Q1 2022, despite what ultimately amounts to modest sales figures. This is probably because of a mix of great pre-order incentives, including complimentary Bose headphones, and fierce pricing competition at both online and brick-and-mortar locations.

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