We are all aware that Netflix is currently experiencing some difficulties. It had to fire numerous employees in addition to losing subscribers like flies. To further engage with its audience, the business has created a series of unique games based on its brands. How are things going? Unfortunately, very few people play the Netflix games.
In case you were unaware, Netflix began distributing several of its original games on the Apple App Store and Google Play Store in November. If you had a Netflix subscription, you could play these games. All of these games were based on widely-watched episodes and films on the site (there are so many Stranger Things games).
The goal of Netflix earlier this year was to increase development of these games and release more in the upcoming months.
Advertisement BUT VERY FEW PEOPLE PLAY THESE NETFLIX GAMES. With this entire gaming push, Netflix must have had lofty dreams because it intended to release at least 50 games by the end of 2022. There are 24 available right now.
CNBC estimates that just roughly 1.7 million players actively play the games on a monthly basis. Considering the 221 million monthly users the corporation reported, the number is miniscule. That represents less than 1% of all users.
NETFLIX IS CURRENTLY FACING A LOT OF PROBLEMS The biggest user decline in Netflix’s history has occurred in the last few months. Since the fourth quarter of 2021, it has lost about a million subscribers, and there is little indication that things will improve. Contrasting sharply with this is the increase in users that Paramount is observing.
Advertisement Other businesses provide their own services, Netflix is taking action against password sharing, and the cost of a subscription to Netflix is increasing. These are just a few of the factors contributing to Netflix’s declining client base; there are many more. The business will need to come up with a plan to escape this burning vehicle.