The impending takeover of Twitter by Elon Musk is anticipated to bring about significant changes at the social media platform, including the potential reappearance of Donald Trump and layoffs of employees. Musk, though, asserts that he intends to maintain one aspect of the platform’s emphasis on luring advertisers on Thursday.

The CEO of Tesla and SpaceX today published a message in an effort to convince advertisers that Twitter will continue to be ad-friendly, despite Musk’s ambitions to revert the platform’s content-moderation regulations. Twitter couldn’t turn into a free-for-all hellhole where anything can be spoken without repercussions, he wrote (Opens in a new window) stated.

Tweet (Opens in a new window) Elon Musk has consistently stated that he is purchasing Twitter in order to support free speech on the social media platform and rein in the company’s content moderation. This has raised concerns that once he takes control of the company, a flood of new misinformation and hate speech could proliferate on the platform.

With Twitter generating the majority of its income from online advertisements displayed alongside tweets in 2019, Musk said aa3 “I despise advertising.” Together, Musk’s calls for less content filtering have led reportedly (Opens in a new window) to the shifting of some advertising dollars.

Musk, though, asserted this on Thursday: “There has been a lot of speculation as to why I purchased Twitter and my views on advertising. Most of it was inaccurate. The establishment of “a common digital town square, where a spectrum of opinions can be contested in a healthy manner, without resorting to violence,” he continued, is his stated objective in purchasing Twitter.

The identical town plaza will feature separate barricades. “Our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature,” Musk wrote. “In addition to abiding by the laws of the land, our platform must be open and welcoming to all.”

Fundamentally, he continued, “Twitter strives to be the most reputable advertising platform in the world that builds your brand and expands your business.”


The declaration might indicate that at least a portion of Twitter’s content control will continue. Hate speech and false information cannot be displayed alongside business advertisements thanks to the same content moderation. Losing the advertising revenue would also jeopardize Musk’s $44 billion purchase of Twitter.

Tomorrow, October 28, is the deadline for Musk to finalize the acquisition; else, Twitter’s legal action requiring him to purchase the firm will go to trial. tweeted (Opens in a new window) posted a video of Musk’s arrival at Twitter’s San Francisco headquarters, where he paid a personal visit yesterday.

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