YouTube Shorts has turned into a focus for the site as TikTok has taken over the internet in terms of expanding its user base. YouTube Shorts now has more than 1.5 billion users since its start.
This week, YouTube announced that 1.5 billion monthly active users have signed up for YouTube Shorts. These people make up 75% of YouTube’s 2 billion users and are signed in while watching short-form content.
Of course, none of this just happened by chance.
Over the past two years, YouTube has invested a lot of resources in growing Shorts, which has resulted in extremely high view counts.
A $100 million Shorts Fund was established last year to compensate creators of popular videos and to take Shorts global. Additionally, YouTube started a direct advertising effort for Shorts on rival apps like TikTok and Instagram Reels.
Shorts have recently been made available on tablets and the web by YouTube. Additionally, Google Discover, a platform for content recommendations, has begun promoting Shorts to consumers.
But this also occurs as YouTube Shorts prepares to monetize its enormous user base. The site revealed in April that advertising would begin to appear between Shorts, and in recent weeks, we’ve noticed those ads appearing more frequently.
In a press statement (via The Verge ), YouTube notes that Shorts has developed producers who are producing videos for more formats.
The rise of the multiformat creator on the platform is a result of this expansion.
More YouTube creators are utilizing Shorts to sell their lengthier movies by chopping up portions of those longer recordings into shorter pieces. With the help of clipping and other tools for making Shorts, YouTube has made this process simpler.
At this point, it is obvious that YouTube Shorts will play a significant role in the platform’s future, and users appear to be completely on board with this.