It is not uncommon for a new owner to replace the board and other C-suite executives after purchasing a business. Musk exhibited the same behavior. Soon after news came that Musk has finally signed the paperwork and has officially become the ‘chief twit,’ it was discovered that Musk had sacked CEO Parag Agrawal, who took over the lead from co-founder and former CEO Jack Dorsey.

Musk has no particular affection for Agrawal and even publicly challenged him to a Twitter argument about the platform’s actual user engagement and bot statistics. Vijaya Gadde, Twitter’s chief policy and legal executive, was also fired by Musk. Donald Trump’s account was allegedly suspended as a result of a decision made by Gadde, which Musk referred to as “flat-out idiotic.”

Ned Segal, Twitter’s chief financial officer, and Sean Edgett, its general counsel, were both sacked. Additionally, there are rumors circulating that Musk is reorganizing Twitter’s core technical staff and has invited Tesla’s engineering team for an evaluation.

Musk has already voiced his displeasure over the account suspension of Donald Trump because he doesn’t like long-term restrictions. With Twitter now under his sole ownership, there was substantial anticipation that he would bring back the de-platformed individuals like Trump and Alex Jones. It appears that won’t occur anytime soon.

According to Musk, he would soon establish a “content moderation committee with widely diverse opinions” to examine all matters pertaining to moderation and policy enforcement. He stated in a tweet that as of right now, there haven’t been any modifications made to the Twitter policies regarding the reinstatement of a banned account.

To be crystal clear, we have not yet modified Twitter’s content management guidelines.
— Elon Musk, October 29, 2022 (@elonmusk)

Elon Musk is now the simultaneous owner of Twitter – a plum spot for advertising — and Tesla, the world’s largest electric car company. So, it was only reasonable for Tesla’s competitors to wonder why Musk would advertise on his own platform. The fears about accessing an impartial internet platform are reasonable. What if Musk algorithmically disables their ads? What if Tesla advertisements receive an unfair advantage on Twitter?

The cheeky tweet that says “Hello to the social networking platform owned by one of our competitors” was posted by the French automaker Citroen earlier today. The tweet created the stage for an intense discussion that finally turned into a viable business and ended up at General Motors’ door.

The promotion of its products and services on Twitter has now been suspended by GM. For an unspecified period of time, the company won’t be paying for Twitter ads, but it will still rely on the social media site to respond to customer inquiries. It will be fascinating to see whether automakers opt to completely abandon their brand presence on Twitter, particularly brands like Ford and Stellantis that are increasingly in direct competition with Tesla in the EV market.


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