Fans of the Transformers have already received their Christmas presents: Robosen Robotics and Hasbro today introduced the new “Elite Optimus Prime,” a $700 programmable, voice-activated, auto-converting toy.

The 16-inch-tall Elite Edition Cybertronian is equipped with more than 5,000 parts, including 60 microchips that manage 27 high-precision servo motors, and is prepared for combat right out of the box.

Robosen boasted, referring to a vast library of commands such “turn left/right,” “open fire,” “say hello,” or “defend,” that “you can walk, punch, blast, drive, and convert your Autobot leader with the touch of a button, the swipe of your finger, or at the command of your voice.”

The robot, designed after the original 1980s G1 series Optimus Prime Transformer, was first hinted at in 2021. It smells retro but has a contemporary twist thanks to an app-based remote control. The usage of an iOS or Android device allows users to create bespoke actions and sequences in addition to pre-built behaviors like changing from a semi truck to a robot and back.

Longtime fans, however, would identify the man who provided the 80 audio phrases for the Elite Transformer as Peter Cullen (also known for his roles as Mogwai in Gremlins, Monterey Jack in Chip ‘n’ Dale’s Rescue Rangers, and Eeyore since 1988).

According to Sean Tang, director of Robosen USA, “We are pleased to present this lighter, more compact Optimus Prime to fans of the brand,” highlighting the $1,200 limited-edition Flagship Optimus Prim (Opens in a new window) e introduced last year.


He went on to say that “the re-engineered scale allows a smooth, rapid changeover, making the Elite Optimus Prime more nimble and speedy,” which “we’re happy to once again bring to life for all our fans and consumers, through our collaboration with Hasbro.”

This weekend, the nation’s largest Transformers fan gathering, TFcon Chicago 2022, will feature a display of the newest action figure from Robosen Robotics. For $699, head to to get order your own Elite Optimus Prime (Opens in a new window) , which includes the Engergon Axe, Ion Blaster, and two integrated rechargeable 1200mAh lithium-ion batteries (including foam protective travel case and charging adapter).

Using a 3D scanner and a map of its body location, this robot can walk around. GET THE BEST NEWS FROM US! For daily delivery of our best stories to your inbox, sign up for What’s New Now.

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