The Pentium and Celeron names, which Intel has been utilizing over the previous forty years, will no longer be used.

Josh Newman, vice president of Intel and temporary general manager of Mobile Client Platforms, announced the announcement (Opens in a new window) today. He said:

“With the rapid rate of technological advancement continuing to change the world, the relevance of the PC has only increased, whether for business or enjoyment. Intel is dedicated to promoting innovation for the benefit of customers, and our low-cost processor family have played a significant role in lifting the bar for PCs at all price points. The new Intel Processor branding will streamline our product selection, allowing customers to concentrate on selecting the best processor for their needs.

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