Google has announced that pre-orders for the Pixel 7 and Pixel 7 Pro will begin on October 6 in a comically “censored” first impressions video.

Google said earlier this month that it would hold a Pixel hardware event on October 6 to highlight the forthcoming Pixel 7, Pixel 7 Pro, and Pixel Watch. The Nest team at Google has also discussed intentions for announcing new products, perhaps including the previously leaked Nest Wifi Pro.

Pre-orders for Google’s new goods typically go live as soon as they are officially introduced, especially for those coming out in the fall. Last year, the Google Store experienced sporadic problems for the majority of the launch day due to the popularity of the Pixel 6.

Small wording at the conclusion of a recently leaked video confirms that pre-orders for the Pixel 7 series will begin “on October 6, 2022,” thus it appears that Google is continuing that tradition.

The latter portion of the film shows Google Pixel fans from all over the world receiving their first hands-on experiences with the Pixel 7 Pro and documenting them. Fans of Google’s phones, as you might assume, are all pleased with the design of the Pixel 7 Pro.

My colleague Damien Wilde points out that the first person shown in the video looks to be Michael Dapaah, the comedian known for creating the character “Big Shaq,” suggesting that some of these Pixel aficionados may be more well-known than others.

However, what truly sticks out about this first impressions video is how expertly Google blurred out the Pixel 7 Pro to hide it from view. Given that Google already unveiled the Pixel 7 and Pixel 7 Pro in May at Google I/O, the decision to censor the phones is intriguing. Until the very end of the movie, when we get a complete picture of the Pixel 7 Pro in the Hazel colorway, Google keeps this level of filtering in place.

The “Pre-order starting October 6, 2022” sign is still there at the very end of the video, but there is a brief cutaway to one of the Pixel fanatics shouting, “Wait! Is that a watch? Although not officially confirmed, it is likely that pre-orders for the Pixel Watch will start on October 6 as well.

Surely, Google’s advertising campaign for its most recent Android phones is just getting started. We may expect to see more brand-new commercials before and after the October 6 event since the Pixel 7 and 7 Pro are scheduled to be officially revealed and made available for pre-order in just a few weeks.

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