The YouTube app on your phone will soon offer a connected, second-screen experience for videos playing on your TV, as Sundar Pichai hinted in April.

Connected (smart) televisions are becoming a more popular option for consumers to watch YouTube. On TVs per day, around 700 million hours of YouTube content are seen (as of January 2022). In order to make that big screen experience as feature-rich as possible, Google set out to find the ideal solution, which ultimately led them to the phone that people are currently using while watching.

We focused on a fascinating insight early on. over 80% of people said they use another digital device while watching TV. When we looked into this further, we found that individuals were concurrently accessing the YouTube mobile app and interacting with the video on their phones (such as liking and subscribing), all while the same video was playing on the TV.

YouTube is enhancing the connection between the overall TV experience and its mobile app on phones in particular. A blue Connect button will immediately display when the YouTube app on your television and the Android/iOS app are both signed into the same account.

Watching YouTube on TV?
Connect to get quick access to video information, comments, and more.

When everything is synced, it’s simple to read video descriptions, post comments, share, or show support for creators by sending a Super Chat or joining as a premium member.

The rollout of this capability began today, and YouTube is already investigating the additional connected phone-TV experiences it will enable. One option is to browse and purchase for items mentioned in videos immediately on the TV to let you choose when to pick up your phone and start interacting.

FTC: We employ income-generating auto-affiliate connections. MORE ON YOUTUBE. More.
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