Tessa Thompson and Michael B. Jordan have joined Amazon’s “cybersecurity awareness campaign,” which aims to inform the public about phishing and multi-factor authentication (MFA).
In a film for the Protect and Connect campaign, Jordan and Thompson play “online bodyguards” who punch, wrestle, and hurl a keyboard at cybercriminals:

This action-packed scene is expanded upon in a longer version of the film on Amazon’s exclusive website (Opens in a new window) for this campaign, which it launched in collaboration with the National Cybersecurity Alliance (NCA). It is shown that neither Jordan nor Thompson desire to consume a frittata. (Really.)

Additional materials are available on the website itself, including a nine-question exam that invites users to “show off your security know-how” and slightly lengthier movies about phishing, MFA, and the advantages of being more cautious online that don’t star Jordan or Thompson.

According to Amazon Chief Security Officer Steve Schmidt said (Opens in a new window) , the business wants to “offer users easy, practical steps to take, like enabling multi-factor authentication, that have significant security impact despite the complex security risks that currently exist.”

But it’s difficult to help but compare this initiative to Ring Nation, a reality series presented by Wanda Sykes that showcases footage from Amazon-owned Ring security systems, as well as Amazon’s plans to pay $1.7 billion to acquire iRobot, the company that makes the Roomba.

Jordan and Thompson are expressly used in this campaign to increase awareness of fundamental security precautions, while Sykes is used by Ring Nation to normalize the idea of widespread surveillance that law enforcement officials can access even without the device owner’s consent.

EDITORS’ RECOMMENDATION

” alt=””>

The campaign also highlights the crucial difference between security and privacy. While it prepares to acquire a business that could give it access to comprehensive information about people’s homes via their robot vacuums, Amazon is urging customers to be more secure online.

The main takeaway—that people should be more knowledgeable about ways to increase their security—is accurate. It’s unfortunate that Amazon is the organization spreading this message amid growing anxiety over the potential impact on everyone’s privacy.

APPRECIATE WHAT YOU JUST READ? For direct delivery of our top privacy and security stories to your inbox, subscribe to the SecurityWatch newsletter.

Advertisements, discounts, and affiliate links could be found in this newsletter. You agree to our Terms of Use and Privacy Policy by subscribing to a newsletter. You are always free to unsubscribe from the newsletters.

SHARE
TWEET

You may also like