Amazon is getting ready for its greatest annual shopping extravaganza, i. e. The Prime Day. After two years, the shopping extravaganza with tons of offers is returning to its normal July time slot. It is scheduled to take place on July 12 and 13. Regarding Prime Day 2022, customers are already quite enthusiastic. However, the massive retailer might be planning a second shopping extravaganza for the second half of the year. According to reports, the corporation has begun informing dealers of it.

The second shopping extravaganza is being billed by Amazon as a Prime Fall bargain event. CNBC and Business Insider say that it is anticipated during the fourth quarter of 2022. The notice the business delivered to sellers has been viewed by both publications. The latter predicts that the incident might occur around October.

For the first time ever, Amazon will host two significant sales occasions in the same calendar year. But in October of last year, it held a three-week beauty sales event. So the concept isn’t wholly original. Perhaps the corporation is now aiming to extend the event after last year’s success. The second Amazon shopping extravaganza may rival Prime Day in size. It may also include frantic sales of TVs, footwear, and other things, according to invited sellers. However, the business chose not to comment on the incident.

According to sources, Amazon is inviting retailers to submit their Lightning Deals for the event by July 22. However, Amazon has not disclosed much information about the Prime Fall Deal Event. Some of them, in the meantime, have a September 2 deadline. By September 12, sellers who use the company’s fulfillment service must send their goods.

Sellers must give a discount of at least 20% in order to take part in Amazon’s Prime Fall special event. The purchase price must be less than or equal to the price that has not changed since January 1, 2022. In addition, Amazon listings for the goods must have a rating of 3 stars or above. The sellers are frustrated since the retail behemoth hasn’t offered much information about the event itself. There is no information available on the event’s timing or Amazon’s involvement. Additionally, sellers lack any historical data to rely on.

Amazon’s lack of transparency isn’t benefiting vendors because they have to make significant planning and inventory decisions for these kind of buying events. Additionally, the business is mandating that many of them submit their deals no later than a week following Prime Day 2022.

Advertisement The retail behemoth might be planning a second bargains bonanza this year to increase sales. In recent quarters, the company has struggled with slow growth. It remains to be seen if the rumored Prime Day 2.0 will be as successful as the first Amazon shopping extravaganza, which begins in a few weeks.


You may also like