It appears that Netflix is contemplating Google as a partner for those advertising after confirming earlier this year that it is getting ready to launch an ad-supported streaming tier.
CNBC reports that although Netflix and Google have discussed the impending ad-supported tier, no agreement has yet been reached.
According to sources cited by CNBC, Google, which derives the majority of its income from ads, and Netflix have met. As The Information has reported, it has also spoken with Comcast/NBCUniversal and Roku to discuss ad-sales arrangements. Google and NBC Universal declined to comment.
The fact that Netflix would at least examine Google as a potential partner for distributing advertisements on the streaming service is not particularly surprising, but it appears the firm is still very early in the process of choosing its partners. Given that Netflix is still the most popular streaming service on the planet today, if Google were to capture the position, it might be a really huge deal. Google, meanwhile, is notable for having little expertise with video advertising and concentrating mostly on web advertising.
Since YouTube is the only video platform that Netflix surpasses supports, Google, of course, also powers the YouTube advertising.
In addition, it has reportedly held discussions with NBC Universal and Roku, the latter of which there are speculations that Netflix is considering buying outright.
In the next two to three months, according to the most recent report, Netflix wants to decide on an advertising partner.
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