Chrome OS devices are becoming more and more expensive, but the category really shines at the lower end of the price spectrum. You might notice that the Chromebooks you purchase in the coming year will have a “Intel Processor” rather than a Pentium or Celeron.

Intel announced in announced this morning that it is discontinuing the venerable Pentium ( in 1993 for the initial release) and Celeron ( 1998 ) brands. The phrase “Intel CPU” will take its place, according to the business, and will “function as the brand name for different processor generations.”

This modification is planned for “the 2023 notebook product stack.” As well as “improve Intel customer communication on each product’s value proposition, while simplifying the purchasing experience for customers,” Intel claims that this is intended to “simplify our offerings so users can focus on choosing the right chip for their needs.”

Even while the decision makes sense, it comes off as quite generic when compared to the company’s other brands, Core, Evo, and vPro. That is the purpose of this change, though.

Intel is dedicated to promoting innovation for the benefit of customers, and our low-cost processor family have played a significant role in lifting the bar for PCs at all price points. The new Intel Processor branding will streamline our product selection, allowing customers to concentrate on selecting the best processor for their needs.

-Josh Newman, interim general manager of Mobile Client Platforms and vice president of Intel

As a counterpoint to more expensive Intel Core (typically i3) models, many Chromebooks this year have been announced with Pentium (Silver or Gold) and Celeron processors:

It happens as more Chromebooks equipped with Qualcomm’s Snapdragon 7c ARM processor.
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