The company’s annual counterpart of I/O for advertising is Google Marketing Live . Google announced many new shopping and advertising experiences on the 2022 edition , including Discover video ads, that users can look forward to in the upcoming year.

Since last year, Google has been testing ads on YouTube Shorts. Today, Google revealed that it is progressively bringing these ads to all advertisers worldwide. The business revealed how advertisers will be able to link campaigns for shoppable video advertisements to product feeds.

This is a fantastic milestone for advertisers and a crucial step in the development of a long-term monetization strategy for our creators’ YouTube Shorts, which we’ll shortly provide more information about.

At the bottom, there will be a large Show Now button, a bright yellow Ad badge, a short description, and the name of the advertiser. You can swipe through a carousel of products in another format.

YouTube Shorts ads
YouTube Shorts ads
Google Discover ads
Google Discover ads

Video advertisements will soon be available on Google Discover in addition to YouTube Shorts and TV. There is a button to start and unmute the audio, so it doesn’t seem to play or start automatically by default. Hopefully, this advertising takes into account the option to turn off autoplay video previews (Google app andgt; Settings andgt; General).

Later this year in the US, Google Search will have brand-new, extremely visual Shopping advertising. You can swipe between photographs that are accompanied by various product characteristics like price and rating using the icon in the top-left corner. The following description of a possible appearance is for a loyalty program:

You will soon be able to advertise your loyalty programs to prospective clients in the United States who are shopping on Google. You and your customers can have a meaningful relationship through loyalty programs, which you will soon be able to effortlessly integrate with Google Ads.

one statistic claims that 90% of Americans presently use, or would consider adopting, augmented reality (AR) for purchasing. 3D models of products from retailers will also appear directly on Search.

Google Search shopping ads
Google Search 3D ads

FTC: We employ automatically earning affiliate connections. More.
Check out 9to5Google on YouTube for more news:


You may also like