During a Facebook interview, Bono did provide a half-hearted apology, stating, “Oops, I’m sorry about that. I had this wonderful notion, but we let ourselves get carried away. Artists are prone to this type of behavior: “a” dash of megalomania, “a” touch of altruism, “a” dash of self-promotion,” and “a” deep worry that these songs, into which we have poured our lives over the past few years, would not be heard.” There is a great deal of noise around. According to Rolling Stone , “I believe we got a little noisy ourselves to get through it.”

After eight years, Bono has addressed the issue in his forthcoming autobiography. Although he doesn’t use the word “sorry,” he accepts responsibility for the entire situation and admits it was a mistake. ‘At first I thought this was simply an internet storm, but quickly realized we’d banged into a genuine discussion about big tech,’ says Bono, according to Variety . I accept full accountability. Not Guy O, Edge, Adam, Larry, Tim Cook, and Eddy Cue, either. I believed that if we could just make our music accessible to people, they might decide to reach out and touch it. Not exactly.

Even after almost ten years have gone, the “Songs of Innocence” incident continues to be cited as a prime example of big tech overreach. But in that time, the biggest tech corporations have grown even more dominant, and we are all affected by at least one of them in some way. While companies like Google, Apple, and Amazon undoubtedly make our lives easier, they are also capable of much worse things than requiring you to download an album from a band you don’t particularly like.


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